Media planning in advertising is the process of selecting and scheduling the media platforms that will best deliver an advertising message to the target audience. It involves research, analysis, and strategic thinking to determine which media channels will be most effective in reaching the target audience and delivering the desired message using techniques of media planning in advertising.

Media planning in advertising is a critical part of any advertising campaign. Without a well-thought-out plan, an advertising campaign is likely to miss its target audience, waste money on ineffective media planning in advertising placements, and fail to achieve its objectives. That's where Substance Communication steps in with top-of-the-line media planning in advertising techniques making them the best media plan advertising agency. Good media planning in advertising takes into account the target audience, the desired message, and the most effective media channels to reach them; usually with the help of a media plan advertising agency.