Performance marketing is a digital marketing strategy that involves sending bulk emails, SMS, whatsapp messages to a targeted audience to create awareness about your latest products, services, offers, discounts, and build relationships. It is widely used in promotions, discounts, lead generation, and customer engagement. It targets a specific audience to bring engagement to your blog, social media platform, and many others.

Performance marketing educates your audience about your company’s vision, ideas, products, and services and adds value to your brand. It helps to get the best ROI from your marketing program.

It is the cheapest, fastest, and easiest way to connect with your targeted audience. It also helps to analyse the data for the effectiveness of their campaigns and make informed decisions to optimize future email marketing efforts.


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