Digital marketing is the fuel that's carrying nearly all brands both big and small all over the world. Effective and creative digital marketing has been the reason why relatively new brands have been able to capture an international audience.
All aspects of digital marketing from social media marketing to search engine optimization to search engine advertisements are interconnected and always need to be in seamless harmony to give the best results.
In today’s time, every company across the world wants to use the best digital marketing practices in the world, used by all industries such as food, beverages, automobiles, toys, apparel, agencies& individual creators as well.
Before we dive into what digital marketing is, we should explore what marketing is in its essence.
Philip Kotler defines marketing as the science and art of exploring, creating, and delivering value to satisfy the needs of the target market while earning a return on marketing and product investments.
The marketing & marketing process defines, measures, quantifies & assesses the size, composition, perceptions, objections, needs & expectations of the target market to bring the best profits to an organization or person.
How marketing has been defined, understood, and standardized has changed in the past 100 centuries:
100 years ago, a simple advertisement in a newspaper would qualify you as a big brand 50 years ago, a television or radio advertisement would push a brand into a success 20 years ago, simply having a website would give your brand the 'WOW' factor
Most of the 'inept-ness' of yesteryear's marketing comes from a few sources:
- -Lack of technological infrastructure
- -Close-mindedness of marketing heads
- -Lack of public awareness
- -Cultural innovations being decades away
Doing good digital marketing takes a team and for that in most cases, you would search something like this- “Digital Marketing agencies near me” OR “Magic Pencil digital marketing agency”.
You can digitally market your brand in hundreds, if not thousands of creative ways on a shoe-string budget. If you find yourself stuck, this guide will help you take your brand from a nobody to a force to be reckoned with.
Or just contact us so we can bring magic to your vision & make your brand great through digital marketing.